Senior Producer
TracyDennisProduces.com 917.623.2433 tracydennisnyc@gmail.com
TV Commercials, Digital Content, Long Form, Print
TEAM LEADER / BUILDER – GLOBAL EXPERIENCE – COLLABORATION – NEGOTIATION - LIAISON COST / TIME CONTAINMENT – PRESENTATIONS – PROBLEM SOLVER
Team Leader
Supervision of off-shore productions all over the world in multiple locations throughout Europe, South America, New Zealand and South Africa.
Negotiation of talent buyouts in foreign countries for all media, ranging from Worldwide/North American television to internet, print and new media.
Drive demanding projects to completion within challenging budget and time constraints.
Innovator
Successfully led the collaboration between 2 agencies, Grey (Trulicity’s General Market agency) and ALMA (Trulicity’s Multicultural agency). Maximized production dollars across multiple platforms while ensuring that each agency captured assets specific to its demographic. Greatly exceeded client expectations thus strengthening their relationship with Grey / Townhouse.
Inspired 3 female directors to collaborate on the important launch of a campaign for a new metastatic breast cancer medication, Verzenio. Each made the unconventional decision to share the spotlight which would have enabled them all to share their own unique vision to depict a better-rounded story.
Producer of Record
Supervised international super shoot for the Trulicity’s “Declarations” campaign, which resulted in an enormous 71% increase in sales the first six months of 2018 over the previous year.
Oversee expansive commercial packages as large as 7 spots utilizing 35 principals from 3 countries, 100 extras, and 30 locations with a budget of over $3M for multiple Lilly clients.
Managed challenging celebrity shoots with NASCAR’s Dale Earnhardt Jr. and MLB’s David Ross for UPMC (University of Pittsburgh Medical Center). Worked diligently with the team to ensure that we captured enough footage to edit mini documentaries despite extremely limited access to our celebrities (2 hours). These videos provided a new benchmark for the UPMC clients.
Successfully implemented solutions for difficult vignettes (whitewater kayaking, wakeboarding) for EmergenC, within the constraints of extremely challenging budgets.
Negotiation / Relationships
Proven track record of developing strong long-lasting relationships based on mutual trust & respect among major clients and agency teams. History of longevity on accounts.
Manage international talent negotiations ensuring the lowest expenditure with the largest worldwide usage for a multitude of mediums. Investigate options in a variety of countries certifying that the production site is the most suitable for talent and production dollars while protecting the quality of production.
Develop strong relationships with suppliers (directors, editors, production co.’s., music co.’s., animation/ post houses). This database / relationship of suppliers, is extended to clients through careful negotiations resulting in cost savings.
Skillfully manage projects from over $3M to under $20K. Work closely with the internal teams of 10 and external teams of > 50 to ensure that expectations are being realized while creating effective advertising.
Make presentations to the client recommending locations, time frames and the most effective way to manage their production. Research various places around the world to ensure that clients receive maximum monetary value for production and talent costs.
Mentor young producers, educating them in the importance of standards of the highest caliber of character and ethics. Foster their professional growth resulting in many going on to become leaders in their profession.
Mentor to Clients and Staff
Experience
Freelance Producer
Havas NY
Havas NY
Arnold Worldwide
Talent Solutions – SAG / AFTRA Signatory
On Set Talent Representative (freelance)
Townhouse
VP Integrated Producer
Grey
VP Producer
Freelance Producer
Grey Group CDMi Connect
Cline Davis & Mann G2 Branding & Desig
G2 Digital & Direct Tantillo Osborne
Grey Group
Producer
2019 – Present
Feb 2021 - Present
Sept - Oct 2020
July 2019 - Aug 2020
February 2019 to July 2019
June 2016 - January 2019
February 2013 - June 2016
2006 – Jan 2013
2000 -2006
AWARDS:
DTC National Advertising Award, Effie, Mobius, DTC Perspectives
EDUCATION:
New York University
Bachelor of Fine Arts Degree, Tisch School of the Arts & Institute of Film and Television
ORGANIZATION AFFILIATION:
New York Women in Film and Television